Jay-Z and Beyonce may have 99 problems — this week, especially — but a pending trademark claim ain’t one.
While scholars furiously debated whether the pop diva potentially betrayed the nation by maybe-maybe-not lip-syncing the National Anthem, the couple cleared a major hurdle in their quest to turn their baby daughter’s name into a brand. On Tuesday, the U.S. Patent and Trademark Office posted notice that the superstars’ application to trademark “Blue Ivy Carter” faces no opposition. (Multiple news outlets incorrectly reported last fall that the Carters’ claim had been denied, which was, of course, absurd: Jay-Z and Beyonce never lose.)
It’s not over yet: The next step is to prove within three years that they are using the trademark for the various purposes sought — i.e., skin cream, music, key chains, eyeglasses, strollers, scrunchies, software, or teething rings, among other products. Their lawyer did not respond for comment.
Beyonce and Jay-Z have almost secured ‘Blue Ivy’ trademark - The Reliable Source - The Washington Post