Mar 9 - Lindsay Lohan Suing E-Trade for Milkaholic "Parody"

Lindsay Lohan is no milkaholic.

And that's likely why the 23-year-old star is suing financial company E-Trade for $100 million for using her name in its latest commercial about a boyfriend-stealing "milkaholic" baby.

Look back at Lindsay's style through the years

In the ad, which debuted during this year's Super Bowl in February, a baby boy apologizes to his girlfriend for not calling her the night before.

"And that milkaholic Lindsay wasn't over?" the baby girl asks before another baby girl pops into the screen saying, "Milk-a-whaaat?" (Watch the video here.)

See how Lindsay's face has changed since she was a kid

Lohan filed the lawsuit Monday, which claims the ad violated the star's rights under New York state civil-rights law.

"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Lohan's lawyer, Stephanie Ovadia, said in a statement to the New York Post. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."

See more photos of stars in court

The spokesperson for Grey Group, which produced the "milkaholic" commercial, said that they "just used a popular baby name that happened to be the name of someone on the account team."

In the lawsuit, Lohan is seeking an injunction to force the spot off the air.

Lindsay Lohan Suing E-Trade for Milkaholic "Parody" - omg! news on Yahoo!

Just a waste of court time. Had to reply

shes gonna win. they f**ked up they used her name/likeness

that commercial was funny as hell to me, but not once did i stop and think...oh s**t they talking about lindsay lohan and i doubt anyone else did either.

She's truly reaching with this s**t.

yeah its a reach why they didn't use Susan.

Like they think the name Lindsay is on some "Madonna" type name.

man f**k a lindsay lohan.. maybe if that stupid paranoid slut would stop powdering her nose she would see this has nothing to f**kin do with her. god damn that b**ch needs help

exactly

You can't sue for a parody anyway, so yeah she lost...



I made no connection between her and the commercial though

lol that was one of my fave commercials from the super bowl, and I didnt even connect it to lindsey lohan.

wasn't aware you could copyright your own name...

wasn't there supposed to be a leaked porn of her?

weird and disturbing commericial.

She's gotta support her coke habit.