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Mar 13 - CEO Of Burger King Slammed After Calling British Women Ugly, Saying U.K. Food Is 'Terrible'

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 Mar 13 - CEO Of Burger King Slammed After Calling British Women Ugly, Saying U.K. Food Is 'Terrible'
Unread 03-13-2011, 10:22 PMJoined Jul 2006 - away - #1
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The CEO of Burger King is getting grilled for telling a group of students that British women are ugly and that food in the U.K. is "terrible."

Bernardo Hees, who was named the head of worldwide fast food chain in September, was speaking to a group of students in Chicago late last week when he unfondly recalled his days as a young scholar working on and MBA at the University of Warwick in England.

"The food is terrible and the women are not very attractive," Hees said, according to the University of Chicago's student paper, the Chicago Maroon. "Here in Chicago, the food is good and you are known for your good-looking women."

Hees was trying to make a point that his MBA experience was a breeze because he wasn't worried about wining and dining, but officials and chefs in the U.K. have pounced on his remarks.


"If he views women as potential distractions in academia, I wonder how he views them in the workplace?" Charli Fritzner, a women's campaigns officer at Warwick University's student union, asked the Guardian. "It doesn't make Burger King an attractive employer for women."

Michelin-starred English chef Marcus Wareing, who runs a restaurant at the posh Berkeley hotel in London, mused that the comments seemed pretty rich coming from the head of a fast food chain whose Whoppers and fries have been blamed for helping turn America into a nation of fatties.

"It's an insult to British gastronomy," Wareing told the Guardian.

Burger King said its new chief regretted the gaffe.

"Mr. Hees apologizes if his comment has offended anyone," a spokesperson said. "It... was intended as a humorous anecdote to connect with his audience."

Burger King turned heads in the fall by announcing the Brazilian-born Hees, who is 40, would serve as its new CEO. Hees had been the head of America Latina Logistica, Latin America's largest railroad and logistics company.

The restaurant chain has 11,500 outlets worldwide.

CEO of Burger King slammed after calling British women ugly, saying U.K. food is 'terrible'
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31 comments for "Mar 13 - CEO Of Burger King Slammed After Calling British Women Ugly, Saying U.K. Food Is 'Terrible'"

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Unread 03-13-2011, 10:24 PMJoined Jun 2004 - away - #2
lilsnatch770|M 96 heat pts96 space
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At least they put a realistic looking picture of BK food in the article. I guess he thinks fast food is better than UKs food?
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Unread 03-13-2011, 10:26 PMJoined Jan 2004 - away - #3
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He's got a point.
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Unread 03-13-2011, 10:28 PMJoined Jun 2004 - away - #4
lilsnatch770|M 96 heat pts96 space
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Originally Posted by ruff
He's got a point.
He does? How so? The UK's got some s3xy a.ss girls
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Unread 03-13-2011, 10:30 PMJoined Oct 2004 - away - #5
thisisgame  space
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Keria Knightley /thread
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Unread 03-13-2011, 10:30 PMJoined Jan 2004 - away - #6
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Unread 03-13-2011, 10:33 PMJoined Mar 2011 - away - #7
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Originally Posted by SM


The CEO of Burger King is getting grilled for telling a group of students that British women are ugly and that food in the U.K. is "terrible."

Bernardo Hees, who was named the head of worldwide fast food chain in September, was speaking to a group of students in Chicago late last week when he unfondly recalled his days as a young scholar working on and MBA at the University of Warwick in England.

"The food is terrible and the women are not very attractive," Hees said, according to the University of Chicago's student paper, the Chicago Maroon. "Here in Chicago, the food is good and you are known for your good-looking women."

Hees was trying to make a point that his MBA experience was a breeze because he wasn't worried about wining and dining, but officials and chefs in the U.K. have pounced on his remarks.



"If he views women as potential distractions in academia, I wonder how he views them in the workplace?" Charli Fritzner, a women's campaigns officer at Warwick University's student union, asked the Guardian. "It doesn't make Burger King an attractive employer for women."

Michelin-starred English chef Marcus Wareing, who runs a restaurant at the posh Berkeley hotel in London, mused that the comments seemed pretty rich coming from the head of a fast food chain whose Whoppers and fries have been blamed for helping turn America into a nation of fatties.

"It's an insult to British gastronomy," Wareing told the Guardian.

Burger King said its new chief regretted the gaffe.

"Mr. Hees apologizes if his comment has offended anyone," a spokesperson said. "It... was intended as a humorous anecdote to connect with his audience."

Burger King turned heads in the fall by announcing the Brazilian-born Hees, who is 40, would serve as its new CEO. Hees had been the head of America Latina Logistica, Latin America's largest railroad and logistics company.

The restaurant chain has 11,500 outlets worldwide.

They are all worked up because he doesn't like the food or women? Who cares! It's a personal opinion and we all are entitled to it.
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Unread 03-13-2011, 10:36 PMJoined May 2007 - away - #8
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Honestly, the food does suck in England. I've witnessed it first hand. Every article I've ever read about the food over there, whether it was just about food of the world, or vacation articles, etc.... all say the food is terrible also.

As for the women...

there are hot women everywhere. Some are just pale as sunlight over there, but for some... the pale skin works for them.
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Unread 03-13-2011, 10:46 PMJoined Mar 2009 - away - #9
Kontrast0 38 heat pts38 space
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hahaha
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Unread 03-13-2011, 10:46 PMJoined Mar 2004 - away - #10
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i've seen some bad a.ss english b**ches before in playboy magazine to pics in maxim and and what not. its stupid for them to start pounding on him due to his opinion... once again it was just an opinion
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Unread 03-14-2011, 12:11 AMJoined Nov 2006 - away - #11
mdoggslim  space
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:cry: i shed a tear for the days long gone when men could be men. Now this guy is going to probably going to lose his job for keeping it real.
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Unread 03-14-2011, 12:24 AMJoined May 2006 - away - #12
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Whats wrong with what he said. Freedom of speech, Uk has nasty a.ss food ( the entire world knows ) and Most not all of British b**ches are ugly. Now the Feminist movement gonna go ape s**t and start giving this guy s**t.
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Unread 03-14-2011, 12:59 AMJoined Oct 2008 - away - #13
Mike Nitty 6 heat pts space
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Am I really the only n*gga that read the title and thought the BK CEO got "Slammed" 4 real for calling a b**ch ugly?
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Unread 03-14-2011, 06:41 AMJoined Nov 2004 - away - #14
creep 14 heat pts14 space
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he aint lyin tho
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Unread 03-14-2011, 06:49 AMJoined Jun 2007 - away - #15
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HE IS RIGHT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! i had burger king last night! it just fell apart and tastes like a.ss...
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Unread 03-14-2011, 06:59 AMJoined Sep 2008 - on now - #16
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What exactly is UK food?
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Unread 03-14-2011, 07:00 AMJoined Sep 2008 - away - #17
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Unread 03-14-2011, 07:10 AMJoined Dec 2005 - away - #18
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Originally Posted by ruff

You think a semi-retarded woman is representative?

Chef doesn't approve.


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Unread 03-14-2011, 07:34 AMJoined Apr 2007 - away - #19
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Originally Posted by Mathematic

not sure if want
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Unread 03-14-2011, 07:34 AMJoined Oct 2005 - on now - #20
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Originally Posted by Mathematic

Looks like a tranny....
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