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Mar 13 - CEO Of Burger King Slammed After Calling British Women Ugly, Saying U.K. Food Is 'Terrible'


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 Mar 13 - CEO Of Burger King Slammed After Calling British Women Ugly, Saying U.K. Food Is 'Terrible'
topic by Steve - 03-13-2011, 11:22 PM



The CEO of Burger King is getting grilled for telling a group of students that British women are ugly and that food in the U.K. is "terrible."

Bernardo Hees, who was named the head of worldwide fast food chain in September, was speaking to a group of students in Chicago late last week when he unfondly recalled his days as a young scholar working on and MBA at the University of Warwick in England.

"The food is terrible and the women are not very attractive," Hees said, according to the University of Chicago's student paper, the Chicago Maroon. "Here in Chicago, the food is good and you are known for your good-looking women."

Hees was trying to make a point that his MBA experience was a breeze because he wasn't worried about wining and dining, but officials and chefs in the U.K. have pounced on his remarks.


"If he views women as potential distractions in academia, I wonder how he views them in the workplace?" Charli Fritzner, a women's campaigns officer at Warwick University's student union, asked the Guardian. "It doesn't make Burger King an attractive employer for women."

Michelin-starred English chef Marcus Wareing, who runs a restaurant at the posh Berkeley hotel in London, mused that the comments seemed pretty rich coming from the head of a fast food chain whose Whoppers and fries have been blamed for helping turn America into a nation of fatties.

"It's an insult to British gastronomy," Wareing told the Guardian.

Burger King said its new chief regretted the gaffe.

"Mr. Hees apologizes if his comment has offended anyone," a spokesperson said. "It... was intended as a humorous anecdote to connect with his audience."

Burger King turned heads in the fall by announcing the Brazilian-born Hees, who is 40, would serve as its new CEO. Hees had been the head of America Latina Logistica, Latin America's largest railroad and logistics company.

The restaurant chain has 11,500 outlets worldwide.

CEO of Burger King slammed after calling British women ugly, saying U.K. food is 'terrible'


31 comments for "Mar 13 - CEO Of Burger King Slammed After Calling British Women Ugly, Saying U.K. Food Is 'Terrible'"


 03-13-2011, 11:24 PMonline - #2
lilsnatch770|M 94 heat pts94

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At least they put a realistic looking picture of BK food in the article. I guess he thinks fast food is better than UKs food?
 03-13-2011, 11:26 PMaway - #3
ruff 6 heat pts

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He's got a point.
 03-13-2011, 11:28 PMonline - #4
lilsnatch770|M 94 heat pts94

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Originally Posted by ruff
He's got a point.
He does? How so? The UK's got some s3xy a$s girls
 03-13-2011, 11:30 PMaway - #5
thisisgame 

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Keria Knightley /thread
 03-13-2011, 11:30 PMaway - #6
ruff 6 heat pts

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 03-13-2011, 11:33 PMaway - #7
103081 

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Originally Posted by SM

The CEO of Burger King is getting grilled for telling a group of students that British women are ugly and that food in the U.K. is "terrible."

Bernardo Hees, who was named the head of worldwide fast food chain in September, was speaking to a group of students in Chicago late last week when he unfondly recalled his days as a young scholar working on and MBA at the University of Warwick in England.

"The food is terrible and the women are not very attractive," Hees said, according to the University of Chicago's student paper, the Chicago Maroon. "Here in Chicago, the food is good and you are known for your good-looking women."

Hees was trying to make a point that his MBA experience was a breeze because he wasn't worried about wining and dining, but officials and chefs in the U.K. have pounced on his remarks.


"If he views women as potential distractions in academia, I wonder how he views them in the workplace?" Charli Fritzner, a women's campaigns officer at Warwick University's student union, asked the Guardian. "It doesn't make Burger King an attractive employer for women."

Michelin-starred English chef Marcus Wareing, who runs a restaurant at the posh Berkeley hotel in London, mused that the comments seemed pretty rich coming from the head of a fast food chain whose Whoppers and fries have been blamed for helping turn America into a nation of fatties.

"It's an insult to British gastronomy," Wareing told the Guardian.

Burger King said its new chief regretted the gaffe.

"Mr. Hees apologizes if his comment has offended anyone," a spokesperson said. "It... was intended as a humorous anecdote to connect with his audience."

Burger King turned heads in the fall by announcing the Brazilian-born Hees, who is 40, would serve as its new CEO. Hees had been the head of America Latina Logistica, Latin America's largest railroad and logistics company.

The restaurant chain has 11,500 outlets worldwide.

They are all worked up because he doesn't like the food or women? Who cares! It's a personal opinion and we all are entitled to it.
 03-13-2011, 11:36 PMonline - #8
stogz 9 heat pts

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Honestly, the food does suck in England. I've witnessed it first hand. Every article I've ever read about the food over there, whether it was just about food of the world, or vacation articles, etc.... all say the food is terrible also.

As for the women...

there are hot women everywhere. Some are just pale as sunlight over there, but for some... the pale skin works for them.
 03-13-2011, 11:46 PMaway - #9
Kontrast0 37 heat pts37

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hahaha
 03-13-2011, 11:46 PMaway - #10
donmeca2020 

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i've seen some bad a$s english ####es before in playboy magazine to pics in maxim and and what not. its stupid for them to start pounding on him due to his opinion... once again it was just an opinion
 03-14-2011, 01:11 AMaway - #11
mdoggslim 

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:cry: i shed a tear for the days long gone when men could be men. Now this guy is going to probably going to lose his job for keeping it real.
 03-14-2011, 01:24 AMaway - #12
OOps 

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Whats wrong with what he said. Freedom of speech, Uk has n@sty a$s food ( the entire world knows ) and Most not all of British ####es are ugly. Now the Feminist movement gonna go ape #### and start giving this guy ####.
 03-14-2011, 01:59 AMaway - #13
Mike Nitty 6 heat pts

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Am I really the only ni##a that read the title and thought the BK CEO got "Slammed" 4 real for calling a #### ugly?
 03-14-2011, 07:41 AMaway - #14
creep 14 heat pts14

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he aint lyin tho
 03-14-2011, 07:49 AMaway - #15
ham00di 30 heat pts30

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HE IS RIGHT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! i had burger king last night! it just fell apart and tastes like a$s...
 03-14-2011, 07:59 AMaway - #16
Chief Dee 6 heat pts

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What exactly is UK food?
 03-14-2011, 08:00 AMaway - #17
supervillain 200 heat pts200

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 03-14-2011, 08:10 AMaway - #18
CalcuoCuchicheo 

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Originally Posted by ruff
You think a semi-retarded woman is representative?

Chef doesn't approve.

 03-14-2011, 08:34 AMaway - #19
Eddie..|M 8 heat pts

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Originally Posted by Mathematic
not sure if want
 03-14-2011, 08:34 AMaway - #20
ChickzNKickz 92 heat pts92

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Originally Posted by Mathematic
Looks like a tranny....
 


 



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