Jun 25 - UK uses Obama’s techies against Scotland

Britain’s former Labour Chancellor Alistair Darling has hired the digital strategists for US President Barack Obama’s presidential campaign in 2008 to run Scotland’s anti-independence campaign.


Fearing that Scotland’s younger generations are inclined to vote for an independent Scotland, Darling hired Joe Rospars and Jascha Franklin-Hodge to run the ‘Better Together’ campaign.

Darling has told Blue State Digital, a leading media strategy and technology firm founded by Obama’s two digital strategists, to launch a campaign countering the youthful appeal of Scottish First Minister Alex Salmond’s independence message.

The ‘Better Together” campaign is to be launched in Napier University’s lecture theater in Edinburgh in order to persuade the Scottish public that retaining the UK is a better option and that they would get a pretty good deal through devolution, with the Westminster government bestowing more powers on the Scottish parliament.

Nevertheless, some officials from the Scottish National Party (SNP) have accused the anti-independence campaign of “scaremongering” and making ridiculous claims.

“Some within the anti-independence camp have been guilty of the most ridiculous scaremongering. They have treated people like fools with bizarre claims that, for example, the NHS would cease to exist, that English would no longer be taught on the school curriculum”, said Angus Robertson, the SNP referendum campaign director.
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