Jul 9 - black dolls £1 less than white Shoppers’ horror at ‘ethnic’ price difference

Shocked mum Holly Beckett, 22, went to her local branch to buy a toy for a pal’s hospitalised daughter.

When she saw two Emmi Baby Dolls for sale side by side she was amazed to see the white version was more EXPENSIVE than the black.

Holly — and other customers she spoke to — reckoned the reason for the price variation was because the dolls have a “different ethnicity”.

The white My Lovely Baby was priced at £5.96 — but the black My Beautiful Baby was only £4.97.

Despite having different names the dolls are the same apart from different coloured skin and outfits — one pink, one purple — and they make different sounds.

only black people would complain about something being CHEAPER

although I guess why care when the government is the one paying for it anyway [pic]

I'm hoping they are priced this way because people buy white dolls more. There is less demand for a black doll, so the price goes down.

In second degree price discrimination, price varies according to quantity sold. Larger quantities are available at a lower unit price. This is particularly widespread in sales to industrial customers, where bulk buyers enjoy higher discounts.
Additionally to second degree price discrimination, sellers are not able to differentiate between different types of consumers. Thus, the suppliers will provide incentives for the consumers to differentiate themselves according to preference. As above, quantity "discounts", or non-linear pricing, is a means by which suppliers use consumer preference to distinguish cla#ses of consumers. This allows the supplier to set different prices to the different groups and capture a larger portion of the total market surplus.

Making a note of this comment for the next time you say your not a racist

Making a note of this comment for the next time you say your not a racist

This isn't really that racist.....

I mean a white child will naturally want a white doll a black child a black doll

If their are more white people in a certain population the demand will be higher for the corresponding doll

No need for outrage its business... Doesn't look right but take it for what it is and save your buck... I know I would