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Jay-Z's Magna Carter Holy Grail release a #Samsungfail

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 Jay-Z's Magna Carter Holy Grail release a #Samsungfail
Unread 2 years agoclass of '05 - away - #1
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halfadash 74 heat pts74 space
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On a Samsung phone the Star tested, it took an hour and a half after the scheduled release for the Magna Carta app to start working and show anything but a frozen picture.

Jay-Z’s Samsung experiment didn’t quite go as planned.

It succeeded in making people talk about Magna Carta Holy Grail, the rapper’s much-anticipated follow-up to 2009’s The Blueprint 3. By midnight, when the album was scheduled to be digitally released for free to Samsung customers who downloaded the Magna Carta app, Jay-Z was the top trending topic worldwide.

But the experiment seemed to fail at doing what it promised: to give more than a million Samsung smartphone users the chance to hear the album for free before anyone else. Samsung paid $5 million for the 1 million digital copies and forced the Recording Industry a.ssociation of America to change the way it measures music sales.

Shortly after the digital release at 12 a.m. Thursday, many people on Twitter reported that they couldn’t use the app because it was frozen. The ticking clock on the app’s main screen counted down to zero, but many could only see a frozen picture of minimalist album art.

On a Samsung phone the Star tested, it took an hour and a half after the scheduled release for the Magna Carta app to start working and show anything but a frozen picture.

It took until nearly 2 a.m. for the app to start working. When it did work, it gave users the option of live streaming or downloading the music.

The entire Samsung-Jay-Z experiment was based on using social media to create a conversation about the music. Before the launch, users could only unlock previews of lyrics by sending tweets or sharing on Facebook.

But Samsung didn’t offer an immediate explanation to the angry fans on Twitter, some who used a #SamsungFail hashtag to air their grievances.

While Samsung users frantically re-opened the app over and over again, iPhone users watching for a leak on Twitter may have already downloaded the album illegally or tuned into American radio stations like Hot 97 in New York that were live streaming the album.

Not only did the app not work as promised, it also drew criticism for asking users to agree to let it access data like precise GPS coordinates.

People were still talking about Magna Carta on Twitter, so Jay-Z didn’t lose entirely as he drummed up the hype he clearly wanted.

But Samsung did lose, as many on Twitter deemed the frozen app a failure.


Jay-Z's Magna Carter Holy Grail release a #Samsungfail | Toronto Star
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2 peeps gave props to halfadash keen77 (07-05-2013) , hot topic  (07-04-2013)

47 comments for "Jay-Z's Magna Carter Holy Grail release a #Samsungfail"

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Unread 2 years agoclass of '10 - away - #2
Frasier 203 heat pts203 space
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Major fail. I still can't hear or download anything.

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Unread 2 years agoclass of '10 - away - #3
Sean McDevitt 5 heat pts space
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funk flex got samsung's back!
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Unread 2 years agoclass of '06 - away - #4
Yung Dilla 1248 heat pts1248 space
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I still got the frozen white screen I'm about to uninstall this bullsh*t.
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Unread 2 years agoclass of '04 - away - #5
dj X 21 heat pts21 space
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Unread 2 years agoclass of '09 - away - #6
messy marv stan 2525 heat pts2525 space
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the joe camel camp thought iw was invincible
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Unread 2 years agoclass of '12 - away - #7
FreshBoideuce 3 heat pts space
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New Rules
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Unread 2 years agoclass of '10 - away - #8
SickaMorStyle 402 heat pts402 space
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Last edited by SickaMorStyle; 07-04-2013 at 06:59 PM..
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Unread 2 years agoclass of '11 - away - #9
5 Sigma 21 heat pts21 space
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messy marv stan said:
the joe camel camp thought iw was invincible
im not even a camel fan b...
but what I took from the article was that samsung didnt live up to expectations on this new venture. great idea just tighty up the bugs. in the other hand jay signed the partnership deal, his sh*t was still trending so how was that a loss for him?..sh*t the way I see it he bout to start a new way to sell sh*t 5mill what samsung payed they lost in a way..
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Unread 2 years agoclass of '06 - away - #10
Curtisimo 2 heat pts space
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Crookz said:
I know several people that can play it for y'all from their iPhones
YouTube appftw

Galaxy heads lost
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Unread 2 years agoclass of '09 - away - #11
Acid Rap 77 heat pts77 space
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The worst part is the quality. sh*t could have been better than 160 k\bs.
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Unread 2 years agoclass of '06 - away - #12
BCB 15 heat pts15 space
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no a hr or so, is a hour. not shortly. "i be there shortly after midnight" and i show up at one, one thirty? u gon fuss!
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Unread 2 years agoclass of '06 - away - #13
DJAYTNB  space
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mine worked just fine last night
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Unread 2 years agoclass of '11 - away - #14
Jesszman 2201 heat pts2201 space
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whodatb1 said:
they actually said a weekor soagothat the album will become available sometime shortly after midnight ..... an hour or so is shortly.......
So then what's the point of having a countdown to midnight?
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Unread 2 years agoclass of '05 - away - #15
pizarro  space
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Album wack anyway
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Unread 2 years agoclass of '10 - away - #16
Figueroa 34 heat pts34 space
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sh*t only gave me 6 songs off the album. thank god for bx tho
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Unread 2 years agoclass of '04 - away - #17
mikielee213 9 heat pts space
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Was drunk as sh*t and forgot about it popped it up at 2am and downloaded in 5 minutes....no problems
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Unread 2 years agoclass of '06 - on now - #18
DomncnStylez  space
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Crookz said:
I know several people that can play it for y'all from their iPhones
thread saved
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Unread 2 years agoclass of '04 - away - #19
Mike T 17 heat pts17 space
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I got the whole albumproblem that is was edited Overall great venture MCHG is still gonna do numbers on the 7th off of buzz alone.
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Unread 2 years agoclass of '08 - away - #20
youdug 161 heat pts161 space
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where they all at?

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