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Jay-Z's Magna Carter Holy Grail release a #Samsungfail

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 Jay-Z's Magna Carter Holy Grail release a #Samsungfail
topic by halfadash - 07-04-2013, 10:09 AM

On a Samsung phone the Star tested, it took an hour and a half after the scheduled release for the Magna Carta app to start working and show anything but a frozen picture.

Jay-Zís Samsung experiment didnít quite go as planned.

It succeeded in making people talk about Magna Carta Holy Grail, the rapperís much-anticipated follow-up to 2009ís The Blueprint 3. By midnight, when the album was scheduled to be digitally released for free to Samsung customers who downloaded the Magna Carta app, Jay-Z was the top trending topic worldwide.

But the experiment seemed to fail at doing what it promised: to give more than a million Samsung smartphone users the chance to hear the album for free before anyone else. Samsung paid $5 million for the 1 million digital copies and forced the Recording Industry a$sociation of America to change the way it measures music sales.

Shortly after the digital release at 12 a.m. Thursday, many people on Twitter reported that they couldnít use the app because it was frozen. The ticking clock on the appís main screen counted down to zero, but many could only see a frozen picture of minimalist album art.

On a Samsung phone the Star tested, it took an hour and a half after the scheduled release for the Magna Carta app to start working and show anything but a frozen picture.

It took until nearly 2 a.m. for the app to start working. When it did work, it gave users the option of live streaming or downloading the music.

The entire Samsung-Jay-Z experiment was based on using social media to create a conversation about the music. Before the launch, users could only unlock previews of lyrics by sending tweets or sharing on Facebook.

But Samsung didnít offer an immediate explanation to the angry fans on Twitter, some who used a #SamsungFail hashtag to air their grievances.

While Samsung users frantically re-opened the app over and over again, iPhone users watching for a leak on Twitter may have already downloaded the album illegally or tuned into American radio stations like Hot 97 in New York that were live streaming the album.

Not only did the app not work as promised, it also drew criticism for asking users to agree to let it access data like precise GPS coordinates.

People were still talking about Magna Carta on Twitter, so Jay-Z didnít lose entirely as he drummed up the hype he clearly wanted.

But Samsung did lose, as many on Twitter deemed the frozen app a failure.

Jay-Z's Magna Carter Holy Grail release a #Samsungfail | Toronto Star

47 comments for "Jay-Z's Magna Carter Holy Grail release a #Samsungfail"

 07-04-2013, 10:21 AMaway - #2
Frasier 169 heat pts169

$11,982 | POWERFUL
Major fail. I still can't hear or download anything.

 07-04-2013, 10:24 AMaway - #3
Sean McDevitt 5 heat pts

$6,777 | 15843596
funk flex got samsung's back!
 07-04-2013, 10:28 AMaway - #4
Yung Dilla 1224 heat pts1224

$42,456 | POWERFUL
I still got the frozen white screen I'm about to uninstall this bull####.
 07-04-2013, 10:36 AMonline - #5
dj X 16 heat pts16

$13,978 | POWERFUL
 07-04-2013, 12:16 PMaway - #6
Crookz 12 heat pts12

$11,397 | POWERFUL
I know several people that can play it for y'all from their iPhones
 07-04-2013, 12:22 PMaway - #7
messy marv stan 1730 heat pts1730

$14,416 | POWERFUL
the joe camel camp thought iw was invincible
 07-04-2013, 12:36 PMaway - #8
FreshBoideuce 3 heat pts

$621 | 4819174
New Rules
 07-04-2013, 12:53 PMaway - #9
SickaMorStyle 402 heat pts402

$3,995 | POWERFUL

Last edited by SickaMorStyle; 07-04-2013 at 07:59 PM..
 07-04-2013, 03:29 PMonline - #10
5 Sigma 17 heat pts17

$3,844 | POWERFUL
Originally Posted by messy marv stan
the joe camel camp thought iw was invincible
im not even a camel fan b...
but what I took from the article was that samsung didnt live up to expectations on this new venture. great idea just tighty up the bugs. in the other hand jay signed the partnership deal, his #### was still trending so how was that a loss for him?..#### the way I see it he bout to start a new way to sell #### 5mill what samsung payed they lost in a way..
 07-04-2013, 03:57 PMaway - #11
Curtisimo 2 heat pts

$11,365 | POWERFUL
Originally Posted by Crookz
I know several people that can play it for y'all from their iPhones
YouTube appftw

Galaxy heads lost
 07-04-2013, 04:25 PMaway - #12
Acid Rap 77 heat pts77

$8,928 | POWERFUL
The worst part is the quality. #### could have been better than 160 k\bs.
 07-05-2013, 12:25 AMaway - #13
BCB 15 heat pts15

$2,399 | 8507850
no a hr or so, is a hour. not shortly. "i be there shortly after midnight" and i show up at one, one thirty? u gon fuss!
 07-05-2013, 12:40 AMaway - #14

$433 | 604008
mine worked just fine last night
 07-05-2013, 12:43 AMaway - #15
Jesszman 2194 heat pts2194

$29,765 | POWERFUL
Originally Posted by whodatb1
they actually said a weekor soagothat the album will become available sometime shortly after midnight ..... an hour or so is shortly.......
So then what's the point of having a countdown to midnight?
 07-05-2013, 12:58 AMonline - #16

$1,484 | 3852914
Album wack anyway
 07-05-2013, 01:33 AMaway - #17
Figueroa 34 heat pts34

$5,524 | POWERFUL
#### only gave me 6 songs off the album. thank god for bx tho
 07-05-2013, 01:41 AMonline - #18

$1,153 | 3027207
Was drunk as #### and forgot about it popped it up at 2am and downloaded in 5 minutes....no problems
 07-05-2013, 01:55 AMaway - #19

$382 | 524740
Originally Posted by Crookz
I know several people that can play it for y'all from their iPhones
thread saved
 07-05-2013, 02:37 AMaway - #20
Mike T 11 heat pts11

$7,511 | 20500002
I got the whole albumproblem that is was edited Overall great venture MCHG is still gonna do numbers on the 7th off of buzz alone.


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