This is BX @ Boxden.com


Jay-Z's Magna Carter Holy Grail release a #Samsungfail


 Jay-Z's Magna Carter Holy Grail release a #Samsungfail
topic by halfadash - 07-04-2013, 09:09 AM - Boxden > BX Tech


On a Samsung phone the Star tested, it took an hour and a half after the scheduled release for the Magna Carta app to start working and show anything but a frozen picture.

Jay-Z’s Samsung experiment didn’t quite go as planned.

It succeeded in making people talk about Magna Carta Holy Grail, the rapper’s much-anticipated follow-up to 2009’s The Blueprint 3. By midnight, when the album was scheduled to be digitally released for free to Samsung customers who downloaded the Magna Carta app, Jay-Z was the top trending topic worldwide.

But the experiment seemed to fail at doing what it promised: to give more than a million Samsung smartphone users the chance to hear the album for free before anyone else. Samsung paid $5 million for the 1 million digital copies and forced the Recording Industry a$sociation of America to change the way it measures music sales.

Shortly after the digital release at 12 a.m. Thursday, many people on Twitter reported that they couldn’t use the app because it was frozen. The ticking clock on the app’s main screen counted down to zero, but many could only see a frozen picture of minimalist album art.

On a Samsung phone the Star tested, it took an hour and a half after the scheduled release for the Magna Carta app to start working and show anything but a frozen picture.

It took until nearly 2 a.m. for the app to start working. When it did work, it gave users the option of live streaming or downloading the music.

The entire Samsung-Jay-Z experiment was based on using social media to create a conversation about the music. Before the launch, users could only unlock previews of lyrics by sending tweets or sharing on Facebook.

But Samsung didn’t offer an immediate explanation to the angry fans on Twitter, some who used a #SamsungFail hashtag to air their grievances.

While Samsung users frantically re-opened the app over and over again, iPhone users watching for a leak on Twitter may have already downloaded the album illegally or tuned into American radio stations like Hot 97 in New York that were live streaming the album.

Not only did the app not work as promised, it also drew criticism for asking users to agree to let it access data like precise GPS coordinates.

People were still talking about Magna Carta on Twitter, so Jay-Z didn’t lose entirely as he drummed up the hype he clearly wanted.

But Samsung did lose, as many on Twitter deemed the frozen app a failure.


Jay-Z's Magna Carter Holy Grail release a #Samsungfail | Toronto Star


share this topic »   Share this on Twitter Share this on Facebook

47 comments for "Jay-Z's Magna Carter Holy Grail release a #Samsungfail"


 07-04-2013, 09:21 AMaway - #2
Fras1788 144 heat pts144

  d 
space
$8,623 | POWERFUL
Major fail. I still can't hear or download anything.

 07-04-2013, 09:24 AMaway - #3
Sean McDevitt 3 heat pts

  d 
space
$6,363 | 13822374
funk flex got samsung's back!
 07-04-2013, 09:28 AMaway - #4
Yung Dilla 1170 heat pts1170

  d 
space
$39,535 | POWERFUL
I still got the frozen white screen I'm about to uninstall this bull!!.
 07-04-2013, 09:36 AMaway - #5
dj X 14 heat pts14

  d 
space
$12,101 | POWERFUL
 07-04-2013, 11:16 AMaway - #6
Crookz 12 heat pts12

  d 
space
$10,297 | POWERFUL
I know several people that can play it for y'all from their iPhones
 07-04-2013, 11:22 AMaway - #7
messy marv stan 1192 heat pts1192

  d 
space
$7,275 | POWERFUL
the joe camel camp thought iw was invincible
 07-04-2013, 11:36 AMaway - #8
FreshBoideuce 3 heat pts

  d 
space
$621 | 4819174
New Rules
 07-04-2013, 11:53 AMaway - #9
SickaMorStyle 341 heat pts341

  d 
space
$3,550 | POWERFUL

Last edited by SickaMorStyle; 07-04-2013 at 06:59 PM..
 07-04-2013, 02:29 PMaway - #10
5 Sigma 16 heat pts16

  d 
space
$3,275 | 18450142
Originally Posted by messy marv stan
the joe camel camp thought iw was invincible
im not even a camel fan b...
but what I took from the article was that samsung didnt live up to expectations on this new venture. great idea just tighty up the bugs. in the other hand jay signed the partnership deal, his !! was still trending so how was that a loss for him?..!! the way I see it he bout to start a new way to sell !! 5mill what samsung payed they lost in a way..
 07-04-2013, 02:57 PMaway - #11
Curtisimo 1 heat pts

  d 
space
$10,898 | POWERFUL
Originally Posted by Crookz
I know several people that can play it for y'all from their iPhones
YouTube appftw

Galaxy heads lost
 07-04-2013, 03:25 PMaway - #12
Acid Rap 69 heat pts69

  d 
space
$8,354 | POWERFUL
The worst part is the quality. !! could have been better than 160 k\bs.
 07-04-2013, 11:25 PMaway - #13
BCB 15 heat pts15

  d 
space
$2,371 | 8507849
no a hr or so, is a hour. not shortly. "i be there shortly after midnight" and i show up at one, one thirty? u gon fuss!
 07-04-2013, 11:40 PMaway - #14
DJAYTNB 

  d 
space
$405 | 462045
mine worked just fine last night
 07-04-2013, 11:43 PMaway - #15
Jesszman 2101 heat pts2101

  d 
space
$28,314 | POWERFUL
Originally Posted by whodatb1
they actually said a weekor soagothat the album will become available sometime shortly after midnight ..... an hour or so is shortly.......
So then what's the point of having a countdown to midnight?
 07-04-2013, 11:58 PMaway - #16
pizarro 

  d 
space
$1,470 | 3851354
Album wack anyway
 07-05-2013, 12:33 AMaway - #17
Figueroa 34 heat pts34

  d 
space
$5,388 | POWERFUL
!! only gave me 6 songs off the album. thank god for bx tho
 07-05-2013, 12:41 AMaway - #18
mikielee213 

  d 
space
$888 | 2125422
Was drunk as !! and forgot about it popped it up at 2am and downloaded in 5 minutes....no problems
 07-05-2013, 12:55 AMaway - #19
DomncnStylez 

  d 
space
$379 | 421993
Originally Posted by Crookz
I know several people that can play it for y'all from their iPhones
thread saved
 07-05-2013, 01:37 AMaway - #20
Mike T 3 heat pts

  d 
space
$6,917 | 14158663
I got the whole albumproblem that is was edited Overall great venture MCHG is still gonna do numbers on the 7th off of buzz alone.
 
Thread Tools
Display Modes

 


Go Back   Boxden.Com - Stay First. Follow BX. > BX Table Of Contents > BX Tech
    
         
Mark Forums Read

 



Latest hot topics on fire the past 48 hrs
Video inside  X-MEN: DAYS OF FUTURE PAST Offiical Final Trailer #3
68 comments
Image inside  EA Sports Unveils First Look at NBA Live 15
51 comments
NBA yo Wiggins is fuggin shredded tho.. (pic)
101 comments
 Article inside Wu-tang-affiliated Rapper Cuts Off His Own Peni$, Jump...
New reply 5 minutes ago - 96 comments - by A.Dot789
 Image(s) inside Vintage Pam Grier In The 1970's.......
New reply 30 minutes ago - 80 comments - by BasedonMars
 Video inside So The Boy August Alsina Just G Checked 106 And Park L...
New reply 11 minutes ago - 211 comments - by Adwerdz
 NFL Chris Johnson To The Jets
New reply 37 minutes ago - 73 comments - by 1andonlyKingP
  What Rapper Has Never Had His Credibility Questioned
New reply 23 minutes ago - 119 comments - by "SS"
 Video inside So Wiz Khalifa Just Released The Second Biggest Anthem...
New reply 45 minutes ago - 108 comments - by BLUE JACK$ON
 Article inside Gucci Mane Negotiating With Federal Government To Redu...
New reply 26 minutes ago - 131 comments - by loyola llothta
  Apr 15 - Why Chicago's Crime Rates Plummeted
New reply 55 minutes ago - 52 comments - by RAZAH CUTS

Like BX on Facebook Follow BX on Twitter
5,698 fans of BX | none new today 4,655 following and 1 new today

hot topic blog   »    hip-hop   |   sports   |   movies   |   games   |   news   |   wild'ish   |   gear   |   rides   |   tech

contact us   |   mobile   |   privacy statement

© Boxden.com. 1998 - end of time.