Originally Posted by Optimus Crime
A lot of people aren't... And this is where car dealerships make a k!llING. When I was selling cars.... I would make around $3000-$5000 a month. In the October, November and December I worked there one of our finance guys make $12k, 11k, and 15k and October and November were slow months for us. People hit the salesmen hard, and get the good deal... Then get r*peD on the backend. Salesman makes a little bit of pocket change... Finance guy makes a k!llING. In fact I had deals where I was making a good deal of money and the finance guy cut into the money I was making on the deal (I went from making $650 on the deal to $225) so he could reach the number to get financed and make his money. I was HOT...
And to answer your question about salesmen frontin... Car salesmen (Generally) see themselves like the DJs used to. They feel like sales is the game.. and the product doesn't matter because they can sell anything. In my area the salesmen when from dealership to dealership. Selling Fords, then switching to Nissan, Honda, then end up at a Chevy dealership. They honestly have no time to actually learn the product... and they see taking the time to learn it as cutting into their pockets because that's time they could be spending making money. I took it upon myself to learn as much as I can about everything i had on the lot, but honestly a majority of customers prefer the show.
And honestly.. You can do all of the research about cars you want... But in the end it doesn't matter... Fact of the matter is... No matter how much you know.. How tough you are to deal with etc. A car dealership is not going to make a deal with you.. unless they receive a benefit from it. They'll cut the salesman's money with the quickness (So when a salesman tells you "Man I'm not making ANY money on this" They could be telling you the truth) and hide the money in ultra creative ways so it seems like the deal is nice (and it may be overall) but they're still making SOME money on you. Fact of the matter is... Making big money off of single car deals these days is a rarity up front... But the car business finds ways to survive and make money regardless...
Sorry for being long winded as I realize that's a lot to read... But hopefully it helps someone out
@ the finance guy making more money than the salesman, why is that though? I mean as far as I know all the finance guy is doing is making the customer sign a little piece of paper and just explaining about payment, insurance, warranty information, etc pretty much going sitting in the A/C and banking money.
Yeah I agree with you about salesman thinking it's a game but I think it's harder when they can't play their game when the customer is on point on what they want. But what I'm saying is that the salesman could at least learn about the product before trying to spit game. There's time where I go to the lot and just act like I don't know sh*t about cars and just want to see if the salesman knows about it, that at least makes me feel comfortable with the product and salesman if they know something about it. I know salesman be having a field day with folks that are gullible.
I know the dealer won't make a deal with the customer, there's no debate on that, but I'm just saying for the salesman to at least do some sort of homework on cars he's trying to sell. Knowing about the product you're trying to sell boost up some kind of confidence in themselves and the buyer, would it not? Like build some sort of trust, even if it's a game or not. I hate talking to folks that think they know everything about nothing and swear up and down they're right, irritates the fu*k outta me. How you gonna sell me something that you know nothing about?
I've found out that a lot of people don't realize that once you sign your name on the title and drive it off the lot the value of the vehicle decreases instantly.