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Universal Delays 'Bourne Legacy' a Week to Avoid 'Dark Knight Rises'


 Universal Delays 'Bourne Legacy' a Week to Avoid 'Dark Knight Rises'
By JFamis - 06-23-2012, 05:41 PM - Boxden > The TV and Movie Spot


> Universal Delays 'Bourne Legacy' a Week to Avoid 'Dark Knight Rises' - Photo posted in The TV and Movie Spot | Sign in and leave a comment below!

It's a foregone conclusion that The Dark Knight Rises is going to be a juggernaut at the box office, likely topping the charts for two, maybe even three weeks. Universal Pictures knows that, and that's why they've just announced, via THR, that they're delaying the release of The Bourne Legacy back just one week from August 3rd to August 10th. Surely that will give people plenty of time to see The Dark Knight Rises and then be hungry from some Bourne action with Jeremy Renner. That gives the Christopher Nolan trilogy conclusion starring Christian Bale three weeks to rake in the dough after opening on July 20th. More below!

Universal said in their official statement on this change: "Just as The Avengers demonstrated marketplace sustainability that well outpaced traditional patterns earlier this summer, the industry expects a similar trajectory for The Dark Knight Rises. Moving one week further from its release will give The Bourne Legacy an even greater opportunity to maximize its opening box office potential." That also only puts it up against The Campaign and Great Hope Springs. Universal notes that an onslaught of marketing will hit TV and digital audiences during the Olympics starting on July 27th. If that last action-packed trailer was any indicator, Jeremy Renner and Bourne Legacy have a lot of action to deliver, and may be worth the wait.

Universal Delays 'Bourne Legacy' a Week to Avoid 'Dark Knight Rises' | FirstShowing.net


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76 comments for "Universal Delays 'Bourne Legacy' a Week to Avoid 'Dark Knight Rises'"


 06-23-2012, 05:43 PMaway - #2
TH35
I mean its smart don't open w/ TDKR. TBL will be a big movie though.
 06-23-2012, 05:54 PMaway - #3
DymeKatcha
Smart[..] move... Common sense actually should have been done sooner..
 06-23-2012, 06:18 PMaway - #4
youknowmystelo
[pic] Only a week ahead? The devil Nolan is going to possess fanboys for at least a month.
 06-23-2012, 06:23 PMaway - #5
yujiro1982
it's gonna be kind of weird since matt damon is not in it [pic]
 06-23-2012, 06:45 PMaway - #6
SokeSleezy
Expendables 2 debuts the week after that !!,Stallone and the boys will destroy this movie...
 06-23-2012, 08:58 PMaway - #7
DreamChasers
Originally Posted by SokeSleezy
Expendables 2 debuts the week after that !!,Stallone and the boys will destroy this movie...
expendables 1 any good?
 06-23-2012, 09:27 PMaway - #8
TH35
Originally Posted by SokeSleezy
Expendables 2 debuts the week after that !!,Stallone and the boys will destroy this movie...
Is it rated R? if so, no.
 06-23-2012, 09:55 PMaway - #9
JFamis
Originally Posted by TH35
Is it rated R? if so, no.
Usually a PG-13 helps revenue, but I don't think this one will do as well as the first.
 06-23-2012, 09:58 PMaway - #10
TH35
Originally Posted by JFamis
Usually a PG-13 helps revenue, but I don't think this one will do as well as the first.
The first isn't too hard to beat domestically at least. I think it will and a strong maybe to the 2nd but definitely not the 3rd.

Wait you mean Expendables huh? [pic] Naw it won't do as well as the first.
 06-23-2012, 10:04 PMaway - #11
JFamis
Originally Posted by TH35
The first isn't too hard to beat domestically at least. I think it will and a strong maybe to the 2nd but definitely not the 3rd.

Wait you mean Expendables huh? [pic] Naw it won't do as well as the first.
I'm talking about Expendables. [pic]
 06-23-2012, 10:15 PMaway - #12
TH35
Originally Posted by JFamis
I'm talking about Expendables. [pic]
Yea I figured [pic]. I hardly see any promo for Expendables 2 either. Their marketing will have to pick up drastically.
 06-23-2012, 10:16 PMaway - #13
kingpin222
They saw that 4th trailer huh
 06-23-2012, 10:25 PMaway - #14
JFamis
Originally Posted by TH35
Yea I figured [pic]. I hardly see any promo for Expendables 2 either. Their marketing will have to pick up drastically.
I'm kinda curious how people will respond to the new Bourne. I'm sitting here with like 8 people and just read them this headline and they all said they aren't seeing it without Matt Damon. [pic]

Last edited by JFamis; 06-23-2012 at 10:37 PM..
 06-23-2012, 10:28 PMaway - #15
youknowmystelo
Originally Posted by JFamis
I'm kinda curious how people will respond to the new Bourne people. I'm sitting here with like 8 people and just read them this headline and they all said they aren't seeing it without Matt Damon. [pic]
Homos.
 06-23-2012, 10:58 PMaway - #16
Bleezy
They don't want war with da gawd. [pic]
 06-23-2012, 11:17 PMaway - #17
darealvelle
TDKR bout to crush the buildings
 06-24-2012, 12:07 AMaway - #18
Michael 1987
The Bourne Franchise is trash. I don't think many people care for it.. all we want is TDKR... anything gets in it way will be terminated simple as that.

[pic]
 06-24-2012, 06:05 AMaway - #19
deLeet
good move, i don't want this !! to fail.... need more spy movies out there than corny[..] superheroes [pic] [pic]
 06-24-2012, 11:13 AMaway - #20
SokeSleezy
they been startin to promote Expendables trailers slowly,remember the !! dont drop till middle of August...and it'll most likely do better than the first one.remember nobody thought the first one was gonna do !! cuz it was goin against that Oprah movie and it smashed that... Ex2 should be alright lol...
 
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