This is BX @ Boxden.com


Monopoly board, 'Boardwalk Empire' facade life-sized marketing tools for Atlantic City


 Monopoly board, 'Boardwalk Empire' facade life-sized marketing tools for Atlantic City
23 topic by s7venwords - 09-13-2011, 03:02 PM - Boxden > The TV and Movie Spot




That's the new marketing mantra in the nation's second-largest gambling market.

Atlantic City is using life-sized promotions exhibits capitalizing on its first-in-the-nation Boardwalk to try to drive new business into its casinos, where patrons can also lose $200 _ or more.

Bally's Atlantic City has constructed a large outdoor replica of the Monopoly board, complete with oversized dice, green houses, red hotels and game pieces such as the silver car. Tourists are encouraged to walk on it, and many stop to take photos on or in front of it.

"You hear all your life about how Monopoly is based on Atlantic City and you play the game all your life, and now we're actually here, on the real Boardwalk!" said Shirley Theal of Niagara Falls, Canada. She and two traveling companions were walking on the Monopoly board Tuesday morning in between a casino jaunt and a boat ride to see dolphins.

"It's the perfect spot for it," said Pat Wilson, also of Niagara Falls. "It's a lot of fun."

Of course, the main goal is to get more people to come into the casinos and gamble. Don Marrandino, eastern division president of Caesars Entertainment, which owns four Atlantic City casinos including Bally's, said it has seen an uptick on Boardwalk foot traffic into the casino since the Monopoly board went up Sept. 1. The board is tied in to a Monopoly-themed promotion inside the casino in which players club members collect game pieces for a shot at $500,000.

"We're getting a great customer response to it," he said.

France Duff of Welland, Ontario, Canada, gambled for a while before strolling around the Monopoly board, which she seemed to enjoy just as much.

"I'm really impressed," she said as she walked on squares including the Reading Railroad, Jail (Just Visiting), and Baltic Avenue. "I love everything out here: the sounds, the sights, all the people here on the Boardwalk."

As any Monopoly player can tell you, Boardwalk and Park Place are priciest real estate on the game board. The real-life game board is located, not coincidentally, at Boardwalk and Park Place.

A bit further south on the Boardwalk is a life-sized replica of the storefronts that appear in the hit HBO series "Boardwalk Empire." The series depicting Prohibition-era Atlantic City begins its second season later this month, and Atlantic City has created several promotions to try to capitalize on the nationwide publicity the show is generating for the gambling resort.

The facade project was the brainchild of Pinky Kravitz, the legendary local radio host, newspaper columnist and tireless Atlantic City booster, who was looking for a way for tourists to connect present-day Atlantic City with the fictionalized 1920s version they see in the TV show.

"I saw the show and I went to the set in Brooklyn where it was filmed, and people were always asking me, `Why didn't they film it in Atlantic City?'" he said. "It's because this is 2011 Atlantic City and they needed 1920s Atlantic City. It's not the same as what was in the show.

"I woke up from a dream one night and a voice said to me, `Build a facade,'" Kravitz said.

Convinced that if he built it, they would come, he set out to raise the $20,000 in private funds needed for the exhibit, which has become a popular photo-taking spot in what previously was a barren stretch of Boardwalk.

"The show is one of the best HBO shows of all time, and it's all about Atlantic City," Marrandino said. "These are iconic things that are based right here in our resort, and they've become really good tourist attractions."

___

Wayne Parry can be reached at Wayne Parry (@WayneParryAC) on Twitter

Monopoly board, 'Boardwalk Empire' facade life-sized marketing tools for Atlantic City - 9/13/2011 3:42:45 PM | Newser


Latest Movies Hot Topics    share this topic    Share this on Twitter Share this on Facebook

7 comments for "Monopoly board, 'Boardwalk Empire' facade life-sized marketing tools for Atlantic City"


 09-13-2011, 05:21 PMaway - #2
ronnie|A 10 heat pts10

  d 
space
$28,151 | POWERFUL
thats cool, but they should construct a while city block replicating the board.
 09-13-2011, 06:56 PMonline - #3
KillahPlaya420 

  d 
space
$1,202 | 2177585
Hold up I thought the Luxury Tax was 75.00 dollars when did that #### go up ?
 09-13-2011, 08:09 PMonline - #4
j_k1dd 8 heat pts

  d 
space
$2,152 | 13173518
Originally Posted by KillahPlaya420
Hold up I thought the Luxury Tax was 75.00 dollars when did that #### go up ?
Its always been 100 between boardwalk and park place...
 09-13-2011, 09:32 PMaway - #5
burgboi 15 heat pts15

  d 
space
$1,660 | 10651046
Originally Posted by j_k1dd
Its always been 100 between boardwalk and park place...
you is a damn lie. Luxury Tax was $75 on every board I played on. I'm 26, so this change must have happened VERY recently.
 09-13-2011, 09:39 PMaway - #6
nahsuhmeanz 

  d 
space
$7,879 | 20867605
how they raise the prices of #### on a board game.
 10-06-2011, 11:56 AMaway - #7
s7venwords 4727 heat pts4727

  d 
space
$31,637 | POWERFUL
Originally Posted by ronnie
thats cool, but they should construct a while city block replicating the board.
Did you mean a white city block ?
 10-06-2011, 12:12 PMaway - #8
titanreese 13 heat pts13

  d 
space
$10,370 | POWERFUL
Luxery Tax use to be 75 dollars....Didnt know it went up
 
 


Go Back   Boxden.Com - Stay First. Follow BX. > BX Table Of Contents > The TV and Movie Spot
    
         

 



Latest hot topics on fire the past 48 hrs
Image inside  Ridley Scott's Exodus: Gods and Kings, Has the Most B..
130 comments
NFL Robert Griffin III Gives Himself New Nickname
80 comments
Image inside  Chick-Fil-A Pickles
54 comments
 NBA Chicago Bulls Making Push For Kevin Love
New reply 57 seconds ago - 72 comments - by Motion
 NBA Jamal Crawford Smoking That Good Sh-t: Calls Kobe &quo...
New reply 6 minutes ago - 101 comments - by MikeJones212
 Video inside Schmurda Say Ny Started Bangin Cuz Of Chiraq
New reply 1 minute ago - 142 comments - by NoLastName
 Image(s) inside *warning* People With Ocd - Do Not Enter!
New reply 8 minutes ago - 104 comments - by Die-Nasty
 Image(s) inside Kim K's Brother Admits To Being Aroused By Her....kany...
New reply 2 minutes ago - 95 comments - by HipHopFactz
 Image(s) inside 50 Cent Responds To Slowbucks Ig Pic
New reply 35 minutes ago - 87 comments - by MSleazy
 NBA Autobiography "shaq Uncut" Tells About Rondo...
New reply 4 minutes ago - 51 comments - by TheFundamentals
 Image(s) inside Best "bounce Back" Album
New reply 49 minutes ago - 64 comments - by AC SLATER

Like BX on Facebook Follow BX on Twitter
5,756 fans of BX | none new today 4,746 following | none new today

hot topic blog       hip-hop   |   sports   |   movies   |   games   |   news   |   wild'ish   |   gear   |   rides   |   tech

contact us   |   mobile   |   privacy statement

 Boxden.com. 1998 - end of time.