Nike Claims Reports of $300 "Lebron X" Shoe Price Inaccurate

After a day full of buzz, the $300 LeBron Nike shoe might not be that expensive.


The Wall Street Journal reported in its Tuesday editions that the LeBron X shoe, scheduled to hit stores this fall, would retail for $315.

But one analyst, Matt Powell of SportsOneSource, later told ESPN that price was for Nike+ tech version of shoe, which would be limited in run, and would likely cost closer to $290.

The LeBron X has motion sensors in the shoe to track various metrics including how high the player jumps.

Tuesday evening, Nike spokesman Brian Strong called the Journal's reported price "inaccurate," while clarifying that the main version of the shoe would come at a significantly lower price point.

"The LeBron X will be launched in the fall at a suggested retail price of $180," Strong said, in a statement. "The initial introduction of the LeBron X will be the red, white and blue Nike+ enabled version and that price is still being set, but will be at a higher price to reflect the Nike+ technology embedded in the shoes."

The company, apparently sensitive to the reports of it crossing the $300 barrier, said it still offers signature shoes at value price points, including the LeBron Zoom Soldier, which has a suggested retail price of $120.

Between its Nike, Jordan and Converse Brands, Nike owns roughly 95 percent of the US basketball shoe market.

Despite a rough economic environment, Nike has been able to pass on the rising costs of materials to its consumers with little resistance due to the premium[..]ociated with its high-end product.

SportsOneSource reported last month that sales of sneakers that retail for more than $100 were up 30 percent on the year and sales of basketball shoes that cost more than $100 were up 50 percent.

Darren Rovell is ESPN's sports business insider.

Source: ESPN.com

Duh we all should have known this.

They make a good point though. If you can't afford it go buy some soldiers or some other bum[..] sneakers in the Nike General basketball line. Stop whining about price. If you can't afford it, payless has a plethora of shows for you to wear

Nike Trollin, lol

Only $25 less, definitely copping now


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With tax thats still 300+ tho...

foh nike.

!!s still going to buy em just for gp

smh....that what we pay fi lebrons up in Canada now LOL

180 is still a lot which is the price for the previous sneaker but seems like these prices are just going up and up

price is what separates consumers. it's always like that. ask YSL why their t-shirts cost $80.

[pic] What tax?


I blame Fox news for this they ran this story yesterday but I don't see the problem.

I know dudes that $500 for a pair of dress shoes, whats wrong with somebody paying $300 for basketball shoes?

Won't be me tho [pic]

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i thought they would say something like 150 instead of that small[..] drop from 300....[pic]

they said the nike+ version of the shoe will be 290. sounded like reg versions will be less

this...that +tech sht got sensors on them that record your vertical jump..regular shoe will be 180

Shiiietttt $300 my black[..].


"Killing nicca's Lebrons, that's [rip] over designer" [pic]

niccas gone start pawning they Lebrons and Jordan's just watch.

quility........ I have a pair of prada shoes I probly wore 30 times and they still look brand new. You wear a pair of basketball shoes 30 times they are done.

Not true at all, and its not about how they "look", its about the comfort, response and the ability to perform in those shoes.


Nike sells trainers and runners for $195 and no one runs stories about those, when with a good running shoe if you use them daily you should get about 6-7 months of use from them.

You paying that amount for shoes you only wear 30 times is a worse investment than shoes you'll wear 100's of times.

Nike+ is retarded tho, all you gonna have is fat niccas and white boys running around tryna find out their vert tho [pic]

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C'mon my nicca, you k!lling me, what year you living in? You don't buy shoes often ha? New to the LBJ game ha? You looking and wishing ha?

I just hate the fact niccas accept this like its ok. $170+ everytime you cop a shoe now [pic]

They offer a whole less expensive line of shoes to purchase, if you want to stay up with the Jones' then pay the price.

You guys are aware Nike was not the first to do this correct? Gucci? Louie? YSL? Atleast Nike offers alternatives.