New Era Caps Yanked From Store Shelves

New Era Caps Yanked From Store Shelves
Posted by: Josh Boose, Reporter

Created: 6/12/2007 8:21:14 PM
Updated: 6/13/2007 5:59:18 PM

Some caps from the Buffalo-based New Era Cap Company have been pulled from store shelves after some gang members took a liking to a particular design.

In generations past, caps were known for one thing; America's favorite pastime and its heroes. Now, hip hop stars and celebrities love the lids. Caps with bling, city skylines and even a founding father are popular trendsetters. But the changing styles have caused some concern.

"There's a gang in Cleveland that goes with the name of the 10-5 gang," said Gerry Matos, New Era Marketing Vice President. "Inadvertently, New Era made caps for a store in Cleveland that said 10-5. They didn't say gang on it, just 10-5."

Originally Posted by enWhykay33

sh*t gangs use team logos as well as affiliated colors kinda like a franchise that rep their set ex latin kings may fit a sac kings fitted (5 pointed crown) etc... thats how they attempted to filter out kids when I was in highschool, of course new era would advertise to gangs...good reverse marketing if u ask me but feds caught on but still no matter what they put out it can be a flipped meaning

Originally Posted by qwasian

hey instead of worrying about the hats? let's try and stop the gang activity.....

doesn't that seem like a good idea? hahahahahaha