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FUBU is Working on a Comeback 2010

" FUBU, one of the original hip-hop/streetwear icons, is making a move to return to the U.S. after a five-year hiatus, ... "

 


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Old 11-05-2009, 08:41 PMaway - Joined Jul 2004 - #1
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FUBU is Working on a Comeback 2010


FUBU, one of the original hip-hop/streetwear icons, is making a move to return to the U.S. after a five-year hiatus, says founder Daymond John. The line is getting a revamp and will be more "Carhartt-meets-Abercrombie & Fitch style," but John isn't too worried about losing FUBU's brand identity, because "kids have a three-year memory span, so most don't have a sense of the brand's roots."

FUBU has had a presence internationally in about 150 stand-alone stores, which is a big step down from its heyday. In 1998 the company had total sales of more than $350 million, and was stocked in more than 5,000 stores. Unfortunately, John considers one of his biggest failures to be the fashion-darling Heatherette line by Richie Rich and Traver Rains, which was tragically shuttered because while its campy craziness made it a favorite of fashion types, "it didn’t translate from the runway to retail wearability," according to John. Sigh. FUBU is expected to be back in the U.S. in the fall of 2010, when John expects the timing will be ripe for a comeback.

Racked NY: FUBU is Working on a Comeback Line

Carhartt meets Abercrombie style?, I'm not lookin for this!
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Old 11-05-2009, 08:47 PMaway - Joined May 2004 - #2
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Old 11-05-2009, 08:50 PMaway - Joined Jan 2005 - #3
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*pulls out FUBU jersey* maybe i can wear this again
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Old 11-05-2009, 09:01 PMaway - Joined Feb 2005 - #4
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Old 11-05-2009, 09:08 PMaway - Joined Jan 2007 - #5
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Old 11-05-2009, 09:22 PMaway - Joined Sep 2005 - #6
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FUBU, f**k YOU.
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Old 11-05-2009, 09:34 PMaway - Joined Nov 2007 - #7
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Video inside YouTube- How High- BuFu

Last edited by beantown85; 11-05-2009 at 09:36 PM..
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Old 11-05-2009, 09:38 PMaway - Joined Dec 2006 - #8
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if they wanna make a comeback, start over wit a different name cuz FUBU will forever will associated wit lol's
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Old 11-05-2009, 09:47 PMaway - Joined Mar 2007 - #9
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good luck to fubu

everybody and they momma rocked that s**t

you never know they might come back with some good clothes
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Old 11-05-2009, 09:54 PMaway - Joined Jan 2004 - #10
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^^^Sun... speak for yourself.. i never rocked that s**t... only thing decent was the fat alber characters... and i didnt even rock that
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Old 11-05-2009, 10:27 PMonline - Joined Jun 2005 - #11
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Man, I just saw some guy wearing a fubu shirt at the airport the other day. I did a double take when I saw that.
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Old 11-05-2009, 11:45 PMaway - Joined Sep 2006 - #12
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man.. they should throw mike tyson on all their shirts...

it would sell like crazy
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Old 11-06-2009, 12:02 AMaway - Joined Feb 2007 - #13
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is anybody seriously gonna buy that s**t?

nobody wants to be rockin some wack ass FUBU nowadays
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Old 11-06-2009, 12:08 AMaway - Joined Sep 2004 - #14
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once a brand is done then its done......I remember Cross Colors and Troop tried to make a comeback....
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Last edited by MrFourteen5; 11-08-2009 at 11:57 AM..
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Old 11-06-2009, 12:57 AMonline - Joined Mar 2007 - #16
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Originally Posted by nehustler View Post

FUBU, one of the original hip-hop/streetwear icons, is making a move to return to the U.S. after a five-year hiatus, says founder Daymond John. The line is getting a revamp and will be more "Carhartt-meets-Abercrombie & Fitch style," but John isn't too worried about losing FUBU's brand identity, because "kids have a three-year memory span, so most don't have a sense of the brand's roots."

FUBU has had a presence internationally in about 150 stand-alone stores, which is a big step down from its heyday. In 1998 the company had total sales of more than $350 million, and was stocked in more than 5,000 stores. Unfortunately, John considers one of his biggest failures to be the fashion-darling Heatherette line by Richie Rich and Traver Rains, which was tragically shuttered because while its campy craziness made it a favorite of fashion types, "it didn’t translate from the runway to retail wearability," according to John. Sigh. FUBU is expected to be back in the U.S. in the fall of 2010, when John expects the timing will be ripe for a comeback.

Racked NY: FUBU is Working on a Comeback Line

Carhartt meets Abercrombie style?, I'm not lookin for this!
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Old 11-06-2009, 01:07 AMaway - Joined Sep 2006 - #17
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Last edited by hooligun; 11-06-2009 at 01:08 AM..
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Old 11-06-2009, 01:13 AMonline - Joined Apr 2004 - #18
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Originally Posted by beantown85 View Post
YouTube- How High- BuFu
lmao CLASSIC
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Old 11-06-2009, 01:25 AMaway - Joined Apr 2005 - #19
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Big East isnt ready for ^
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Old 11-06-2009, 01:55 AMaway - Joined Feb 2007 - #20
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damn son i rememeber i used to rock a jersey back in elementary

thought i was the s**t
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