Wade Might Be Leaving Jordan For Li-Ning

By lo life dun - 08-17-2012, 09:30 AM - Boxden > BX SportsCenter

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	It seems like Dwyane Wade is getting set to depart the Jordan brand for another name. Li-Ning is reportedly the next company to host the marketability of one D-Wade. Hearing from several people that Dwyane Wade will likely leave Jordan Brand and sign with Li-Ning. Huge shift. Though they may be unfamiliar to the casual fan, Li-Ning isn’t exactly an unknown company in the shoe game. Players Evan Turner and Baron Davis are currently spokespeople for the relatively new company (in comparison to the giants in the biz). It must be said that if Wade’s shift were to turn out to be true, we’re looking at a shoe company going from dipping their toes in the market waters, to the marketing equivalent of a cannon ball. Dwyane Wade has been amongst the most advertising-friendly players in basketball, if not all sports. Li-Ning would be Wade’s third different signing with a shoe company. Converse was a great example of what a player like Wade can do for any shoe company. Converse saw strong revenue numbers from all of Wade’s shoe models. There isn’t as much information available concerning Wade’s (apparently brief) stint with Jordan, but it wouldn’t be hard to imagine strong sales figures. At the very least, he became the center of some of the best sneaker commercials we’ve seen in a while: As with any major venture, Li-Ning is looking at a risk in signing Wade. When the Converse Wade 4′s debuted back in 2008, for $90 retail no less, Wade took nearly a year to finally get around to wearing them in a game. Wade and his agent claimed that he was very comfortable in his Wade 1′s and that “since he was preoccupied with the Olympics, didn’t have time to get used to [the Wade 4's]“. Converse ended up avoiding too much pain in the sales department by re-releasing the Wade 1′s. Again, Dwyane Wade is amongst basketball’s most marketable players. Despite recently playing second fiddle to Lebron James in Miami, Wade represents an opportunity for Li-Ning to really break into the basketball sneakers market. If the signing is confirmed, look for rumored designs to sprout up all over the net.
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Wade Might Be Leaving Jordan For Li-Ning | The Hoop Doctors

08-17-2012, 09:38 AM

Wades on the decline i wouldnt pick him to be the face of a brand right now. They should try and get a young up n comer

08-17-2012, 09:38 AM

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r.i.p. to wade's ankles

08-17-2012, 09:43 AM

Originally Posted by keejee

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r.i.p. to wade's ankles

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This nicca Wade done went from Converse to Jordan and now Li-Ning?

Guess the paper right

08-17-2012, 09:43 AM

Might as well, his J's weak as hell.

08-17-2012, 09:57 AM

Originally Posted by Rique

Wades on the decline i wouldnt pick him to be the face of a brand right now. They should try and get a young up n comer

Now that I think about it your right...

JB should look at james harden, I know they'll probably already have MKG on lock.

08-17-2012, 10:00 AM

Originally Posted by Phonk$

Now that I think about it your right...

JB should look at james harden, I know they'll probably already have MKG on lock.

Yeah harden would be a good line he has a market give him some t shirts with a beard on it

08-17-2012, 03:49 PM

Originally Posted by YoungGuru'07

Might as well, his J's weak as hell.

This....every shoe that a player releases with Jordan is[..]

08-17-2012, 03:50 PM

[pic] WTF IS A LI-Ning Wade LOST If He Does This!!!!

08-17-2012, 03:57 PM

Going from kicks in Foot Locker to Payless [pic]

08-17-2012, 03:59 PM

[pic] just get your own Nike line or something.... the !! is a Li-Ning?

08-17-2012, 04:02 PM

Hypebeast getting a lil mad in here!

08-17-2012, 04:03 PM

At least he don't gotta worry about those rats tryna steal his shoes....

I'm just sayin' [pic]

08-17-2012, 04:05 PM

They only make terrible shoes. None of them are good :(

08-17-2012, 04:14 PM

[pic] get paid i guess, just don't get hurt wearing that cheap !!

08-17-2012, 04:27 PM

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08-17-2012, 04:28 PM

them carmines tho [pic]

these niccas gotta be offering d-wade alot of money if he do leave. i seen them sponsoring teams at the olympics but their shoes are [pic]

08-17-2012, 04:29 PM

<wade

08-17-2012, 04:32 PM

wade got the ugliest shoe lineup of all time.

I would rock the dreams spaldings over any of his garbo !!

08-17-2012, 04:44 PM

Was about to cop those Year Of The Dragon Li-Nings, but they don't !! with Canada. I wanted some obscure type !!, but didn't get it. Good look for them.

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