Originally Posted by RYLNYC
I read that Wolff Olins got paid roughly $600,000 for that logo. And it's one of the worst logos I've ever seen -- the Olins firm has a habit of over-conceptulizing; they end up focusing more on hidden meanings and symbology and forget about making an actually good design. They're also behind the recent AOL rebranding campaign, which was a mess too.
But that's the kind of money that gets tossed around when you're designing identities for grand scale international events like the Olympics.
If the London 2012 brand is worth $600K, the creatives behind Rio 2016 deserve at the very LEAST $1,000,000!
im not gonna lie, i was REALLY depressed when i heard wally ollins' company had something to do with this logo given their body of work. That logo was by far one of the weakest to be created.
As for this brand: I thought it was good, but there were some crazy nice drafts that were turned down before this and im thinking WTF HOW!?
After learning about the culture & the message of rio itself it's no wonder why this fits so well.