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Sony Stock Drops After PS4 Event

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 Sony Stock Drops After PS4 Event
Unread 02-21-2013, 01:35 PMJoined Feb 2005 - on now - #1
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Krazie 98 heat pts98 space
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A pledge to re-invest in the Vita, not showing the console itself, or a "scary number" could all be the cause of Sony's 24 point stock drop.

Sony's Japanese stock dropped 24 points, or around 1.7% (at time of writing), following the company's "PlayStation 4 announcement" event. It looks like Japanese investors were not as impressed with Sony's new console as many others were. While it initially seems a little strange to have the stock drop after a big announcement, it makes a lot more sense when we look at the big picture.

First let's look at what happened at the actual event. The company pledged to re-invest in the struggling Vita, the PS4 was shown to have a "supercharged PC architecture" but gave no indication of what the thing will cost, and the physical console itself wasn't actually shown. These are all things that could be worrying.

These problems are then exacerbated when we remember that Japan is actually in a pretty big recession right now. Sony is struggling to stay afloat in almost all of its industries. Its TV division posted a loss for its seventh straight year and the Fitch Group recently downgraded Sony's debt to junk status. You could see how an extremely ambitious new console with dozens of new (and expensive) features could cause investors who were expecting a more modest system to reconsider their investment.

Lastly, there is one more possible reason that may seem a bit... strange. Many Japanese people are incredibly superstitious, and 4 is a bad number. The Japanese/Chinese character for 4 is the same as the character for death, so they try to avoid it in all circumstances. It's not uncommon to have level 4 on apartment buildings renamed to level 3A, or skipped entirely. Perhaps Sony could have eased some stockholders' minds by naming their new console the PlayStation 3A?

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The Escapist : News : Sony Stock Drops After PS4 Event

It's dropped even more since the article was written.

LMAO @ 4 being the character of death in Japan. image
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56 comments for "Sony Stock Drops After PS4 Event"

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Unread 02-21-2013, 01:37 PMJoined Apr 2005 - away - #2
Trizz187 9 heat pts space
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the game developers and game companies seem to think otherwise... ive never seen game devs side with sony like this in ten years since PS2
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Unread 02-21-2013, 01:38 PMJoined Jan 2004 - on now - #3
kulabear 16 heat pts16 space
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Originally Posted by Krazie





It's dropped even more since the article was written.

LMAO @ 4 being the character of death in Japan.

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Unread 02-21-2013, 01:39 PMJoined Feb 2010 - on now - #4
Hovi Bryant 244 heat pts244 space
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Japananese people call the PS4 "Playstation Four" in English.

Anyways, I'm not surprised.

Sony is really trying to win the U.S. market back, and price is really a big thing for us.

I think Sony should have flat out said, "this is the PS4 and here's the price".

They would have passed with flying colors. The stock still would have fallen though.

That vita is dusty. Look at Jessman's.
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Unread 02-21-2013, 01:40 PMJoined Feb 2005 - on now - #5
Krazie 98 heat pts98 space
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Originally Posted by Trizz187
the game developers and game companies seem to think otherwise... ive never seen game devs side with sony like this in ten years since PS2
I'm all on board with it too, I was just expecting at least some sort of rise afterwards. Investors thought quite differently, apparently.

As long as it gets a reasonable price and when people actually see it, hopefully investors change their minds lol. If it's $600 and there are a lot of superstitious people in Japan
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Unread 02-21-2013, 01:53 PMJoined Jul 2005 - away - #6
TheT 20 heat pts20 space
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Originally Posted by Krazie

It's dropped even more since the article was written.

LMAO @ 4 being the character of death in Japan.
Four means "shi" in japanese which means death. That's why my japanese teacher would make us say "yon" in school in place of "shi".
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Unread 02-21-2013, 02:00 PMJoined Oct 2011 - away - #7
UrbanGAAWD 198 heat pts198 space
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damn sony can't win.....sony might be the j cole of the tech world
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Unread 02-21-2013, 02:00 PMJoined Jun 2009 - on now - #8
Tiko377 1100 heat pts1100 space
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it was actually up after hours when the the annoucement was made i just think the whole market isnt doing to hot today, MSFT is also down almost 1.50% today.
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Unread 02-21-2013, 02:02 PMJoined Feb 2005 - away - #9
Y.G. 22 heat pts22 space
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Has anyone checked on Danai or Pain k!ller?
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Unread 02-21-2013, 02:07 PMJoined Mar 2008 - away - #10
Arson 82 heat pts82 space
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Not a huge drop but still...RIP to Sony.
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Unread 02-21-2013, 02:12 PMJoined Oct 2012 - away - #11
OG Killa 152 heat pts152 space
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Unread 02-21-2013, 02:12 PMJoined Nov 2004 - away - #12
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Cause the PS4 looks like a.ss. Gonna be another slow console cycle for Sony. I suspect Microsoft wont do much better but I think they'll appeal more to the hardcore gamer crowd.
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Unread 02-21-2013, 02:35 PMJoined Apr 2005 - away - #13
Trizz187 9 heat pts space
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Originally Posted by kontrast
Cause the PS4 looks like a.ss. Gonna be another slow console cycle for Sony. I suspect Microsoft wont do much better but I think they'll appeal more to the hardcore gamer crowd.
how so? what exclusives are they dishing out and third party cant save them now with PS4 having a social experience that can acctually contend with live. PS3 caterd towards hardcore and lost with microsoft having more of a social structure. Call it a stolen play from a playbook but sony just dished out one of Microsofts own tactics against them
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Unread 02-21-2013, 02:36 PMJoined Apr 2005 - away - #14
Trizz187 9 heat pts space
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Originally Posted by Krazie
I'm all on board with it too, I was just expecting at least some sort of rise afterwards. Investors thought quite differently, apparently.

As long as it gets a reasonable price and when people actually see it, hopefully investors change their minds lol. If it's $600 and there are a lot of superstitious people in Japan
Looks like PS4 is gonna be bigger in USA and Europe this time. Japan is a dying market anyhow in general.. even in cars thanks to the power plant and tsunami
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Unread 02-21-2013, 02:38 PMJoined Apr 2005 - away - #15
Trizz187 9 heat pts space
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Originally Posted by Arson
Not a huge drop but still...RIP to Sony.
Def wont be RIP sony. The fact that all the devs worked to help sony create this and the support and games they are bringing Sony might just take over again. Sony def has xbox to thank though cause xbox showed them what they shoulda done and now they dont wanna make anymore mistakes. Japanese investors dont hold weight when the sales come later. American investors are spectacle cause right now Xbox360 is still king just like in 2005 ps2 sold more then 360 but eventually getting deeper into the current gen xbox became number one with investors AND since 2005 devs followed 360s hardware for developing games now thats happening with Sony
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Unread 02-21-2013, 02:47 PMJoined Feb 2005 - on now - #16
Krazie 98 heat pts98 space
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Originally Posted by Trizz187
Def wont be RIP sony. The fact that all the devs worked to help sony create this and the support and games they are bringing Sony might just take over again. Sony def has xbox to thank though cause xbox showed them what they shoulda done and now they dont wanna make anymore mistakes. Japanese investors dont hold weight when the sales come later. American investors are spectacle cause right now Xbox360 is still king just like in 2005 ps2 sold more then 360 but eventually getting deeper into the current gen xbox became number one with investors AND since 2005 devs followed 360s hardware for developing games now thats happening with Sony
Spoken like a true Sony employee.
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Unread 02-21-2013, 02:49 PMJoined May 2004 - away - #17
killadre 178 heat pts178 space
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Unread 02-21-2013, 02:56 PMJoined Jan 2005 - away - #18
TattooedMPsz 31 heat pts31 space
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shut up dude with your stanning
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Unread 02-21-2013, 02:59 PMJoined Apr 2011 - away - #19
DRAGONFLY JONES 127 heat pts127 space
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Originally Posted by urbangatsby
damn sony can't win.....sony might be the j cole of the tech world
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Unread 02-21-2013, 03:29 PMJoined Apr 2005 - away - #20
Trizz187 9 heat pts space
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Originally Posted by Krazie
Spoken like a true Sony employee.
lol ex employee i got somthing way better prolly a year ago now.
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