Sony Exec: “We Would Love [Vita] to be Selling More…”

There’s no denying PlayStation Vita’s struggles. Compounded with recent news of Sony’s $310 million quarterly loss, Vita’s poor sales are merely heightened at a time when Sony could, frankly, use a rousing success. And Vita isn’t proving the success Sony clearly thought it would be.

In a conversation with MCV, Sony Computer Entertainment UK’s VP and Managing Director Fergal Gara discussed PlayStation Vita’s struggles at length, telling the publication that “the feedback from many consumers who’ve gotten their hands on [the Vita] is positive – so that’s a very good start.”

Gara discussed some of the games coming to Vita later this year that should help drive sales – LittleBigPlanet comes out in September,[..]assin’s Creed III: Liberation in October, and Call of Duty at some point this year – and says that those games, among others, “will do tremendous things for the Vita. So it’s our job now to take that strength of software and give people more reasons to buy.”

His conclusion about Vita moving forward? “I think we haven’t quite hit the spot with the k!ller software just yet and I have every reason to think that will happen in the next few months.”

I won't even consider buying a Vita untill it's $99 or lower...

I won't even consider buying a Vita untill it's $99 or lower...

I love how people complain about Vita "not having games" and then go around and say "wont get it till it's hacked." Ya'll really think it'll have games then?

Dev support was !! for the PSP BECAUSE of the rampant piracy. I even considered copping a PSP just so i could download games. !! that ish. I'm definitely more than happy with my vita, and would love to see it gain more support in the future.

Oh, and because of piracy we have $100 memory cards now. Thanks [pic]