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Microsoft Q2: Xbox division revenues down 11%

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 Microsoft Q2: Xbox division revenues down 11%
Unread 01-25-2013, 11:02 AMJoined Aug 2011 - away - #1
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Jesszman 2200 heat pts2200 space
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Microsoft reported revenue of $21.46 billion for the second quarter, up 3% year-on-year, but its Entertainment and Devices Division was not so successful.




Microsoft’s Xbox business is part of the Entertainment and Devices Division, which reported an 11% year-on-year decrease in revenues from $4.24 billion to $3.77 billion. Although Xbox isn’t the only business stream in the division, Microsoft made it clear the console was to blame.

“Xbox 360 platform revenue decreased $1.1 billion or 29%, due mainly to lower volumes of consoles sold and lower video game revenue, offset in part by higher Xbox LIVE revenue,” a statement offered.

5.9 million Xbox 360 consoles shipped during the quarter, down from 8.2 million in the same quarter of FY 2012. Video game revenue was down overall, but Microsoft said it had deferred $380 million in revenue.

That said, the division remained profitable and even improved performance, with operating income of $596 million, up from $517 million in the same quarter a year ago.

Interestingly, Microsoft noted “lower cost of revenue and sales and marketing expenses”; you’ll note it hasn’t thrown much weight behind Gears of War: Judgment, for example, and has dropped its Xbox marketing spend by 21% or $92 million.

It did, however, make note of “increased research and development expenses” in the Entertainment and Devices Division – up 25% or $98 million. It reads like Microsoft has begun to shift focus from marketing current generation games and hardware to strategising for the next generation.

Overall, Microsoft reported a quarterly profit of $6.38 billion.
Microsoft Q2: Xbox division revenues down 11% | VG247
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5 comments for "Microsoft Q2: Xbox division revenues down 11%"

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Unread 01-25-2013, 11:15 AMJoined Oct 2006 - away - #2
coolio 56 heat pts56 space
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Unread 01-25-2013, 11:26 AMJoined Feb 2005 - away - #3
Krazie 98 heat pts98 space
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That's just common business sense that sales would decrease when everyone is expecting a new console announcement and it's over 7 years since launch.

Funny you decided not to comment on Microsoft Q2 Revenue up 3%, Danai.

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Unread 01-25-2013, 11:28 AMJoined Aug 2011 - away - #4
Jesszman 2200 heat pts2200 space
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Originally Posted by Krazie
That's just common business sense that sales would decrease when everyone is expecting a new console announcement and it's over 7 years since launch.

Funny you decided not to comment on Microsoft Q2 Revenue up 3%, Danai.

Talk to vg247
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Unread 01-25-2013, 11:41 AMJoined Feb 2005 - away - #5
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Never even been to vg247, don't plan on it.
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Unread 01-25-2013, 08:52 PMJoined Jan 2005 - away - #6
Greece 7 heat pts space
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hmmm....
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