Boxden hiphop sports wild'ish games movies news eyecandy tech gear rides
trending now most viewers #top20 top yesterday all sections videos pics tracks headlines

Game Over: Zynga Shuts Down PetVille And 10 Other Titles To Cut Costs

most watched this minute | see more
most viewed right now
87 viewing
 Video inside Prophecy Warning 2015: UNDENIABLE EVIDENCE [RECENT EVENTS]
34 comments
most viewed right now
79 viewing
 Video inside Young Thug's Barter 6 Party In Hollygrove NO A Success, Wanye A No Show..
103 comments

top in section
43 viewing
Image inside Apr 17 - Bad Ass Chica Executed By Simp Bf
top in news
top in section
43 viewing
 NBA J.R. Smith: “I don’t think anyone can beat us”
top in sports

people viewing this topic:   (0 members and 1 guests)  
 
 

let em know » Share this on TwitterShare this on Facebook
 Game Over: Zynga Shuts Down PetVille And 10 Other Titles To Cut Costs
Unread 2 years agoclass of '05 - away - #1
998 pageviews
4 comments


jbooda03 30 heat pts30 space
avatar space
Senior Member
space
$242 | 13846954

[pic - click to view]



Executing the cost-reduction plan CEO Mark Pincus announced in November, Zynga has shut down, pulled from the app stores, or stopped accepting new players to 11 games, with some turning off today. The gaming giant will reallocate resources to more successful titles as well as creating new ones. Along with layoffs, the shutdowns are part of the hard road to recovery for Zynga.

The San Francisco-based company had overextended itself. During its heyday on Facebook it built dozens of games, then aggressively launched mobile games as smartphones gained popularity. It didn’t seem like a problem when the company was preparing for a big IPO.

But Zynga’s share price got decimated over the past year. Investors feared it had become bloated, free virality on Facebook had been curtailed, competitors were proliferating, and the shift of Facebook users to mobile from Zynga’s stronghold on the desktop canvas would break the company. Zynga’s share price is down 3.52 percent to $2.33 from its $10 IPO price a year ago.

To get the company back on track, Zynga announced a deep set of cost-cutting measures, including laying off over 100 employees, closing offices, ceasing to renew deals with contractors, shutting down 13 titles, and significantly reducing investment in The Sims-style game The Ville.



Now the hammer has dropped on eleven of these games. Keeping them alive spread engineers, designers, and product teams too thin and cost money Zynga can’t afford anymore. Those that weren’t shut down or pulled from the app store already no longer accept new sign ups and will stop altogether next month. Here’s the full list:

PetVille – Shut down December 30th
Mafia Wars 2 - Shut down December 30th
FishVille – Shut down December 5th
Vampire Wars – Shut down December 5th
Treasure Isle – Shut down December 5th
Indiana Jones Adventure World – Closed to new players, shuts down January 14th
Mafia Wars Shakedown – Pulled from app stores
Forestville – Pulled from app stores
Montopia – Shut down December 21st
Mojitomo – Pulled from app stores
Word Scramble Challenge – Pulled from app stores

These shutdowns might not seem like a big deal to everyone, but they were near cataclysmic for some players who pumped countless hours and dollars into these games. If you’d spent years tending your virtual aquarium only to have it disappear, you can imagine how disappointed or angry you’d be. Comments from gamers on the shutdown notices included things like “my daughter is heartbroken” and “Please don’t remove petville. I been playing for 4 yrs. and I’M going to miss my pet Jaime….why do you want cause depression for me and others. Why do you want to k!ll my pet?”

To numb the pain and try to get gamers hooked on titles that will keep running, Zynga offered people who played FishVille, Adventure World, and some other titles a free bonus package of virtual goods in one of its flagship games CastleVille, ChefVille, FarmVille 2, Mafia Wars, or YoVille.

Though it may seem like a mass culling, Zynga will still have over 30 titles available across Facebook, Zynga.com, iOS, Android, Myspace, and other social sites.

The fact is that if Zynga wants to save these games, keep the rest of its workforce employed, and get its share price growing, it had to cut deadweight. While dead pooling 11 games was surely tough, it’s better than Pincus freezing up as the ship sinks. The teams from these games could help Zynga produce and publish more titles like Horn, a mobile adventure Zynga co-released with Phosphor that Appolicious named the best mobile game of 2012.

Sometimes you have to put old dogs to sleep.


Game Over: Zynga Shuts Down PetVille And 10 Other Titles To Cut Costs | TechCrunch
Reply With Quote
Props given to jbooda03 hot topic  (12-31-2012)

4 comments for "Game Over: Zynga Shuts Down PetVille And 10 Other Titles To Cut Costs"

- To post a comment, join the squad -


Unread 2 years agoclass of '12 - away - #2
MoP 1 heat pts space
avatar space
Umm
space
$3,518 | 15012472
Reply With Quote
Unread 2 years agoclass of '05 - away - #3
Danger Zone 49 heat pts49 space
avatar space
Senior Member
space
$20,857 | POWERFUL
Zynga is a money pit. I used to fux with some of their apps like Dream Heights but they make their "free" games enjoyable for about 3 days
Reply With Quote
Unread 2 years agoclass of '12 - away - #4
Twelve  space
avatar space
Señior Member
space
$1,750 | 9929888
….why do you want cause depression for me and others.
Reply With Quote
Unread 2 years agoclass of '05 - away - #5
WCIB 96 heat pts96 space
avatar space
What's Drugs My Deala?
space
$16,129 | POWERFUL
those other games sucked though...
Reply With Quote
 

Home > all sections > BX GameSpot
  
    
          join bx


 




that hot ish yesterday


most viewed right now
18 viewing
Image inside 50 Cent's baby mama Daphne Joy in Miami
82 comments
@eyecandy
most viewed right now
18 viewing
Article inside Drakes got one with Beyonce fa the 6 album
19 comments
@hiphop
most viewed right now
15 viewing
NFL ESPN's Britt Mchenry "I'm better than you are" rant
428 comments
@sports
most viewed right now
10 viewing
Article inside The Cartel War in Mexico
116 comments
@wild'ish
most viewed right now
10 viewing
Video inside Little Boy On Morphine Tells His Mom How He Really Feels About His Fath..
93 comments
@wild'ish
most viewed right now
8 viewing
NBA So Boxden, Who Wins the 2015 NBA Championship?
76 comments
@sports
most viewed right now
7 viewing
Video inside ASAP Rocky Almost Fights London Man for Throwing Something At His Car
203 comments
@hiphop
most viewed right now
5 viewing
Apr 17 - The Brilliant Idea From Europe That Could Revolutionize Child Support
83 comments
@news
most viewed right now
5 viewing
Bow Wow Explains Why He And Erica Mena Live in His Mom's Basement
153 comments
@hiphop

^
contact us   |   bx@twitter   |   bx@facebook   |   privacy   |   search   |  © BX 1998-end of time