EA put up $80K to buy Battlefield domain, owns all the way up to Battlefield9.com
|EA put up $80K to buy Battlefield domain, owns all the way up to Battlefield9.com|
Earlier this month Marchex announced it would be splitting into two companies, with Marchex becoming a pure play mobile advertising company and Archeo focusing on a premium domain and advertising marketplace.
With the news came the announcement of the company’s top 500 domain sales (PDF), one of which included the sale of Battlefield.com to Electronic Arts for $80,000 USD.
A number of bloggers and tech journalists wrote about the news, with blogs like Domain Name Wire digging into the historical sales to learn which companies plunked down cash to acquire names. As Andrew Allemann points out, several paid top dollar. Glam Network dropped $90,000 for foodied.com, while Google shelled out $100,000 for Chromium.org and $40,000 for HotPot.com.
Electronic Arts has invested a lot of money into its Battlefield franchise and its domain report card shows it has succeeded in the online arena.
In June 2011, EA acquired Battlefield.net for an undisclosed amount of cash.
The company also owns other matching names in the video game series like battlefield2.com (WHOIS), battlefield3.com (WHOIS), battlefield1942.com (WHOIS), battlefield2142.com (WHOIS), battlefieldheroes.com (WHOIS), and battlefield1943.com (WHOIS).
It’s already been reported that the franchise isn’t ending at Battlefield 3 with talk of Battlefield 4 already swirling around the internet.
Perhaps though, Battlefield will see new releases to rival Activision’s Modern Warfare for years to come.
EA currently owns names all the way up to Battlefield9.com according to WHOIS records.
That’s right, Electronic Arts owns battlefield4.com, battlefield5.com, battlefield6.com, battlefield7.com and even battlefield8.com.
While one might say owning all these names may be nothing more than EA protecting its intellectual property, one could also speculate that EA has long term plans going far beyond Battlefield 4.
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|11-11-2012, 05:29 PM||away - #2|
Ima start looking up domains & tryna cop and flip.
|11-11-2012, 07:05 PM||away - #3|
Many companies buy bulk amounts of sites...I know Rockstar Games bought a ton of GTA named sites around San Andreas coming out like gtario.com gtalondon.com gta5.com and etc not shocking that they want to control the flow of information for their gaming properties
And a word of wise...if you are gonna try to do this...be ready to accept their offer, if you buy lets say....appletv.com and apple wants to buy it....because apple already has a product named apple tv and they own the copyright on it, apple can get a lawyer, take you to court and 95 percent chance of them winning and you lose the domain, you are order to pay apple legal fees which probably is in the millions...
whatever they offer you, pretty much take it...there's not much leeway on your end...most companies just buy it up outright to avoid legal fees and public court records, which if you are coming out with a new device or product then you want to keep from spilling too much info before its unveiled
|11-12-2012, 02:17 AM||away - #4|
Better than the Brooklynetz.com someone was talking about in the finance section.
|11-12-2012, 03:56 AM||away - #5|
They buy them just in case, for security/phishing measures.
I always wanted to do that though, but all the best and most profitable domains are obviously taken.
|11-12-2012, 01:09 PM||away - #6|
|11-12-2012, 01:38 PM||away - #7|
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